There’s a lot rumbling around the internet about the new legislation from the Information Commissioners Office (ICO), The General Data Protection Regulation (GDPR), https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ coming into force in May 2018 (it’s rushing up).
There are only two things we know for sure about the new regulations –
- We need to be ready for them
- How we document and process data may require big organisational changes.
Consent Guidance and how it could affect your business
There still needs to be clarification from the ICO on the final version of the consent guidance legislation. However, despite not having an absolute on it yet, what we do know is that the rules surrounding opt-in and opt-out are becoming more stringent.
Documentation and process
Where your data came from has to be documented and individuals must actively opt-in. Silence or inaction is no longer deemed as an active opt-in. Opting out must be clear and a simple process.
Where it’s really going to make a difference
When an opt out is received it is absolute and the ICO have made it clear they will take a dim view of breaches. The problem is going to be for businesses that employ different systems to manage contacts, the sales funnel, marketing communications as well as any event booking and survey systems.
When an opt-out happens you must ensure that that opt-out is replicated and documented across all your different systems.
How KulaHub Can Help
If you have been thinking of integrating all your data, processes and communications into one, easy to manage system then now is the time to do it. With KulaHub’s online CRM and email marketing system you will be all set to make light work of GDPR legislative changes.
KulaHub helps you get organised, grow your business, increase profits and stay ahead of the game.
Call Ben for an informal chat on 0800 049 6044 or contact him at [email protected]
