Author: Danny Penrose

The Importance of Customer Data Management in 2023 and beyond

Intro Managing customer data is a critical part of any business, yet it’s often an overlooked area. This is a problem because centralising your customer data, records and contacts in one place is essential for any business that wants to grow and scale. Organising, simplifying and focusing on customer management will help you improve customer… Read more »

How KulaHub Gets Data Squeaky Clean

Using a CRM to manage customer data opens a whole world of sales and marketing opportunities. It can be used to make things like lead generation, email marketing and reporting and forecasting more effective. However, simply getting a CRM and using these techniques won’t guarantee their success. Why? Because first, the data you use needs… Read more »

Lessons from Business Data Expert Scott Mackintosh

We recently caught up with Scott Mackintosh, the CEO and co-founder of Databud. He gave us some insight into the world of data, as well as the importance of building efficiency into your sales and marketing functions Can you tell us a bit more about Databud? Databud was launched earlier this year as a data… Read more »