As a business owner or manager, you already know that maintaining strong client relationships is critical to your success. But are you doing all you can to manage and nurture those relationships effectively? If you’re not already using a client relationship management (CRM) system, you could be missing out on some significant benefits. CRM software… Read more »
Intro Managing customer data is a critical part of any business, yet it’s often overlooked. This is a problem because centralising your customer data, records and contacts in one place is essential for any business that wants to grow and scale. Organising, simplifying and focusing on customer management will help you improve customer relationships, increase… Read more »
Using a CRM to manage customer data opens a whole world of sales and marketing opportunities. It can be used to make things like lead generation, email marketing and reporting and forecasting more effective. However, simply getting a CRM and using these techniques won’t guarantee their success. Why? Because first, the data you use needs… Read more »
We recently caught up with Scott Mackintosh, the CEO and co-founder of Databud. He gave us some insight into the world of data, as well as the importance of building efficiency into your sales and marketing functions Can you tell us a bit more about Databud? Databud was launched earlier this year as a data… Read more »
‘Outdated’ might be the word that comes to mind when you think of email marketing. In fact, it remains one of the most effective B2B sales channels—but only if it’s done right. In this article we look at how a CRM with powerful data capabilities can make your email campaigns unstoppable. You would be forgiven… Read more »
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