Category: Email marketing

Email marketing and data: An unstoppable combination

‘Outdated’ might be the word that comes to mind when you think of email marketing. In fact, it remains one of the most effective B2B sales channels—but only if it’s done right. In this article we look at how a CRM with powerful data capabilities can make your email campaigns unstoppable. You would be forgiven… Read more »

GDPR – When You Absolutely Should Have All Your Eggs in One Basket

There’s a lot rumbling around the internet about the new legislation from the Information Commissioners Office (ICO), The General Data Protection Regulation (GDPR), coming into force in May 2018 (it’s rushing up). There are only two things we know for sure about the new regulations – We need to be ready for them How we document… Read more »