Category: Data

Data Storage and Management Essentials

In today’s digital age, businesses face an ever-growing volume of data, encompassing everything from customer information to operational logs. Effectively managing this data, which includes a mix of structured and unstructured data, is paramount.

Using a CRM to get to grips with your data

CRM, or customer relationship management system, is a software application that businesses use to track and manage important customer data. This data can include everything from contact information and purchase history to marketing preferences and demographics. By tracking this data in one central location, businesses can better understand their customer’s needs and behaviours. Additionally, businesses… Read more »

How KulaHub Gets Data Squeaky Clean

Using a CRM to manage customer data opens a whole world of sales and marketing opportunities. It can be used to make things like lead generation, email marketing and reporting and forecasting more effective. However, simply getting a CRM and using these techniques won’t guarantee their success. Why? Because first, the data you use needs… Read more »