Category: Data

The Importance of Customer Data Management in 2023 and beyond

Intro Managing customer data is a critical part of any business, yet it’s often an overlooked area. This is a problem because centralising your customer data, records and contacts in one place is essential for any business that wants to grow and scale. Organising, simplifying and focusing on customer management will help you improve customer… Read more »

Closing the loop on customer management

In business, the customer is always king. That’s why it’s so important to ensure your customer management processes are watertight, enabling you to keep customers happy. A big part of this is having a system in place that allows you to track your interactions with current and potential customers. This system is known as customer… Read more »

Using a CRM to get to grips with your data

CRM, or customer relationship management system, is a software application that businesses use to track and manage important customer data. This data can include everything from contact information and purchase history to marketing preferences and demographics. By tracking this data in one central location, businesses can better understand their customer’s needs and behaviours. Additionally, businesses… Read more »

How to keep your data clean and organised in a CRM

In a world where data is increasingly becoming the lifeblood of businesses, it’s more important than ever to make sure that the data collected by organisations is clean and of good quality. One of the first steps in ensuring your data stays organised is to store and manage it within a CRM system. In this… Read more »

How KulaHub Gets Data Squeaky Clean

Using a CRM to manage customer data opens a whole world of sales and marketing opportunities. It can be used to make things like lead generation, email marketing and reporting and forecasting more effective. However, simply getting a CRM and using these techniques won’t guarantee their success. Why? Because first, the data you use needs… Read more »

Lessons from Business Data Expert Scott Mackintosh

We recently caught up with Scott Mackintosh, the CEO and co-founder of Databud. He gave us some insight into the world of data, as well as the importance of building efficiency into your sales and marketing functions Can you tell us a bit more about Databud? Databud was launched earlier this year as a data… Read more »