A customer relationship management (CRM) system is a powerful tool that can help you streamline your sales process. The right CRM system will enable you to track leads, nurture relationships, and close more deals faster. Let’s take a look at why a sales process is best built in a CRM. Organising Contacts and Leads A… Read more »
Businesses need to track their sales activity if they want to succeed. Without proper visibility and accountability, it can be difficult for a business to determine where sales are coming from, what strategies are working, and what strategies need to be improved or eliminated. In this blog post, we’ll cover the importance of visibility and… Read more »
In business, the customer is always king. That’s why it’s so important to ensure your customer management processes are watertight, enabling you to keep customers happy. A big part of this is having a system in place that allows you to track your interactions with current and potential customers. This system is known as customer… Read more »
CRM, or customer relationship management system, is a software application that businesses use to track and manage important customer data. This data can include everything from contact information and purchase history to marketing preferences and demographics. By tracking this data in one central location, businesses can better understand their customer’s needs and behaviours. Additionally, businesses… Read more »
In today’s business climate, the customer is king. That’s why it’s more important than ever to have a solid strategy for managing your customer relationships. The good news is that automating your customer management is a great way to streamline this process and free up your time to focus on other aspects of your business.… Read more »
In a world where data is increasingly becoming the lifeblood of businesses, it’s more important than ever to make sure that the data collected by organisations is clean and of good quality. One of the first steps in ensuring your data stays organised is to store and manage it within a CRM system. In this… Read more »
Today more and more companies do business via the cloud. As a result, online security and protecting people’s personal data have become more critical than ever. And for good reason. The number and range of online attacks are growing all the time. According to Security Magazine, the number of businesses falling foul of… Read more »
If you are a small business owner or sales manager who uses Excel to manage your customer data you have probably been told that you should be using a CRM. For those that don’t know, CRM stands for Customer Relationship Management. This technology helps you grow your business by improving your efficiency… Read more »
In our last article, we explained what GDPR is, the different grounds for collecting data and the rights of individuals that need to be met. In this article, we’re going to look at how CRM functions can help support your GDPR processes and what steps you should take when setting up CRM-based data protection… Read more »
Some people may have bad memories from when GDPR was launched a few years ago. For many companies, it involved a desperate scramble to understand the new legislation, before going through their customer data with a fine-tooth comb to ensure that it met regulations. At the same time, businesses had to set up new… Read more »
Enterprise companies are the giants of the business landscape. They usually employ at least 250 people and make millions of pounds in revenue each year. The sheer size of these businesses means that they face a different set of challenges to smaller companies. In this article, we’ll take a look at five of these challenges… Read more »
‘Outdated’ might be the word that comes to mind when you think of email marketing. In fact, it remains one of the most effective B2B sales channels—but only if it’s done right. In this article we look at how a CRM with powerful data capabilities can make your email campaigns unstoppable. You would be forgiven… Read more »
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